Location Tracking moduleMulti-unit solutions

Boost operational performance in the field

Double your operating performance

Know your locations inside out. Give them the tools they need to perform.

  • No installation
  • Unlimited users
  • Free, unlimited training
saved per week
5 h
saved per week on managing audits and visits
in management costs
−17 %
in management costs across the network
faster
×2
faster resolution of quality issues

Operational excellence

Must be your priority

Deploying your brand as close as possible to the consumer through multiple locations requires agility in communication with field teams, the formalization and distribution of your operational processes, and strong visibility into local business and feedback.

Without Cerca

  • Paper and Excel audits that are impossible to track and compare
  • No visibility on whether brand standards are upheld
  • Field requests scattered across emails and calls
  • Data that is impossible to compile and analyze

With Cerca

  • Audits scored on mobile, with photos and comments
  • Action plans assigned to head office and field teams
  • Tickets categorized and routed to the right contact
  • A summary of strengths and weaknesses for each theme

The module in 5 chapters

From location records to audits, the whole field in one place

01 · Location repository

A complete repository of your locations for 360° visibility in the field

What if you finally had up-to-date and detailed information on each of your locations?

Each head office department can collect all the relevant information about a location (legal, marketing, construction tracking, HR) in every format (photos, text, date, list, contact, etc.). You can build your own categories of useful fields and grant read and/or write access to the user groups you choose, including location managers, who can modify certain fields.

This repository powers your actions on key topics: reminders based on dates or entered information for the employees managing the files (lease date, construction follow-up, certifications), documents generated automatically from location or employee data and signed in one click with electronic signatures, and all phone or written exchanges from head office, as well as events related to each field contact, pinned to the location record, so you can measure your collective presence with the managers and employees in daily contact with your customers.

  • Catchment and exclusive areas
  • Filters to compare similar locations
  • Connection to Google My Business, your websites and business CRMs

02 · Visits & audits

Effective visits and audits to help us move forward together

Say goodbye to paper audits and Excel files that are impossible to track and compare, leaving you unable to verify that your brand standards are upheld with your customers, blind to unmet customer expectations, and unable to compile data to compare and analyze it. Adopt the methods that will guarantee your success and set you apart from your competitors.

Schedule your visits and formalize your audits with an intuitive application that allows you to display a score, record photos, add private or public comments, link to the knowledge base, and set a mandatory visit frequency.

Easily define action plans linked to your visits to quickly resolve the shortcomings identified in your location. Corrective actions are clearly assigned to field teams and head office teams, while maintaining perfect visibility of the expected deliverables. You can also easily continue the discussion with field managers beyond the initial findings, enabling real coaching, measurable progress over time, and helping them overperform.

Easily analyze the summary of strengths and weaknesses of your field presence across the observed themes to prioritize your actions and deploy them effectively. Self-assessment audits enable field managers to take ownership of quality control points themselves, improve continuously, and manage their teams more effectively.

  • Score, photos and visit frequency
  • Self-assessment by field managers
  • Summary of strengths and weaknesses by theme
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03 · Field ticketing

Fast management of operational requests in the field with the ticketing tool

Employees in direct contact with your customers must be able to rely on a quick response to their requests or complaints: stock issues, delivery quality, product availability.

You define request categories, which can be made available to different users, with all the necessary information for their automatic or manual assignment to the right contacts at headquarters, and different statuses to visualize the progress of each request. You can communicate internally or directly with the requester, and analysis tools then provide all the necessary summaries for the different stakeholders.

  • Automatic or manual assignment
  • Statuses and dialogue with the requester
  • Analyses for each stakeholder

04 · Projects & campaigns

Project and field task management

Your projects deserve organized management. Deploying strategic plans across multiple locations, handling complex redevelopment projects in a specific area, or managing the logistics of launching a flagship product across the entire network requires effective tools.

Use the field task campaign feature, assigned to the desired locations, to easily collect images of a product display or merchandising, or to verify the proper execution of a directive across the entire network. Quickly check for errors and omissions by area or location.

  • Merchandising photo campaigns
  • Tracking by area and by location
  • Task manager and reminders
I would like a presentation of the establishments management module

05 · Real estate & leases

Detailed management of your real estate portfolio and commercial leases

Collect all the information and documents on your entire real estate portfolio, with reminders and notifications about the legal events or construction work to follow up.

The solution from our partner Leasup, fully connected to Cerca, calculates actual rents and charges according to the applicable indexation and the specifics of your contracts (tiered rents, rent-free periods, abatements…), with immediate identification of billing errors. More information at www.leasup.com.

  • Management controller: invoices checked, rents verified, charges provisioned
  • Brand owner: digitized financial data and accessible KPIs
  • Ongoing legal monitoring of your commercial leases

And everything you need to drive the field

  • Automatic reminders

    Lease dates, construction follow-up, certifications: the right employees are notified at the right time.

  • Documents signed in one click

    Generated from location data and signed electronically.

  • Communication history

    Head office calls and written exchanges pinned to each location record.

  • Powerful filters

    Compare locations in city centers, less than a year old, offering a specific service…

  • Fine-grained access rights

    Read or write, by field category and by user profile.

  • Designed for mobile

    Audits, tickets and tasks from the app, as close to the field as possible.

Connected to your ecosystem

A repository that powers your other tools

This repository can be connected with other external applications to automate updates of Google My Business pages, for example, as well as website pages or business CRMs.

  • Google My Business
  • Leasup
  • Websites
  • Business CRMs
  • Electronic signature
  • API
All integrations

Try the Location Tracking module for 30 days

Free, unlimited training · Unlimited users · No installation