Development & Recruitment moduleFranchise solutions

Attract and recruit your candidates

Seduce applicants and boost conversion rates by 26%

The development of your brand deserves a dedicated and comprehensive tool.

  • No installation
  • Unlimited users
  • Free, unlimited training
candidate conversion
+26 %
candidate conversion with the candidate portal
saved per week
Several hours
saved per week on managing your candidates
faster
×2
faster resolution of quality issues

Improve your candidate conversion rate by 26 %

Getting leads is not enough

Getting leads from candidates interested in joining your brand is not enough. You need to be able to build a connection with them as early as possible and maintain this interaction throughout the integration process. A generic CRM cannot meet your needs and development challenges.

Without Cerca

  • A generic CRM that does not meet your development challenges
  • Leads scattered across franchise media, social networks and your brand website
  • Less engaged candidates neglected for lack of time to follow up
  • Paper signatures to print, bind and post

With Cerca

  • A dedicated portal for each candidate, immersed in your brand universe
  • All your leads centralized via API or parser, with pre-filled fields
  • Automatic follow-ups based on each lead's behavior
  • Electronic signature built into the candidate portal

On video

Discover the candidate portal on video

The candidate portal by Cerca

The module in 6 chapters

From candidate portal to signature, all your recruitment in one place

01 · Candidate portal

An attractive candidate portal designed for mobile devices

With Cerca, each candidate has their own dedicated portal where they can interact with you and become immersed in your brand universe from the very start of their business project.

The candidate accesses their dedicated portal easily and securely. The ergonomics of this candidate area automatically adjust according to the user's device, whether from a mobile phone or a computer. Your interactions with them are truly seamless, with smart SMS messages that only require a click to access their candidate portal.

A portal for exchanging and sharing. Candidates are immediately presented with your visuals, news, videos, and links to your social networks. Above all, you provide them with progressive access to content about your brand according to their progress in the candidate journey, while activating new features for them: document submission, contract or territory reservation signing, events, videoconferencing, application questionnaires, project management. The discussion thread allows you to communicate via email or SMS.

A portal that reassures and demonstrates your mastery of business processes. Your candidates have chosen to join a brand in order to rely on business expertise. Each candidate is reassured by the rigor and professionalism of your candidate process, which guarantees the use of effective tools for the success of their opening and the daily development of their business.

  • Ergonomics adapted to mobile and computer
  • Smart SMS to access the portal in one click
  • Progressive access to content by journey stage
  • Discussion thread via email or SMS
I want a demonstration of the candidate portal

02 · Lead centralization

Retrieve all your leads from the same tool

All candidate leads, regardless of their source, are collected in your Cerca tool via API or parser.

Your contacts from franchise media, acquired through your Facebook, Instagram, or LinkedIn campaigns, or via your own brand/chain website, are all centralized in one place.

The fields are automatically retrieved and pre-filled to save you valuable time.

  • Collection via API or parser
  • Franchise media, Facebook, Instagram, LinkedIn and brand website
  • Fields automatically retrieved and pre-filled
Talk to a Cerca consultant engineer

03 · Developer interface

A developer interface with multiple features

Do you work alone? In a team? Do you manage a large flow of leads, or on the contrary, struggle to attract candidates?

Cerca saves you considerable time in managing your leads, whatever your situation, with email notifications at each stage, generation of legal documents, electronic signatures, assignment of candidates to different developers, mapping searches, simplified exchanges with candidates, generation of invitations, tasks and reminders, as well as logging interactions, for example.

A general dashboard displays all existing candidates, providing a synthetic and operational view of the essential information. A detailed record brings together all the data for each candidate: questionnaire responses, developer feedback, attended meetings and appointments, documents uploaded and shared on both sides, internal message exchanges, stages, and more.

Accessible from any computer, you benefit from always up-to-date information, allowing you to focus on your follow-up calls and candidate tracking.

  • General dashboard of all your candidates
  • Detailed candidate record: questionnaires, feedback, meetings, documents, stages
  • Accessible from any computer
Cerca candidate record

04 · Mailing automation

Our mailing automation feature to keep in touch with all your leads

We have developed an internal tool called Smart Automation Flow. Perfectly integrated with the rest of the solution, it allows you to create personalized email scenarios based on lead behavior and their interactions with your messages: a follow-up inviting the candidate to book an appointment with you, scheduled information emails to maintain the candidate's interest, automatic archiving after a certain number of follow-ups and lack of logins or brochure downloads. Each email includes a link to the candidate's personal space.

This way, you can focus on the most interested candidates without neglecting those who are less engaged or less attentive at the moment.

  • Follow-up inviting the candidate to book an appointment
  • Scheduled information emails
  • Automatic archiving of inactive leads
  • Every email links to the candidate portal
I want to see the brochure

05 · Reporting

Comprehensive reporting to analyze your results and progress

Charts and dashboards display your conversion rates at each stage of the recruitment process, as well as your acquisition and contract signing costs for each source.

Reporting makes it possible to identify improvements, potential bottlenecks, and enhance your candidate process.

  • Conversion rates at each stage
  • Acquisition and signing costs by source
  • Identification of potential bottlenecks

06 · Electronic signature

Electronic signature integrated into Cerca

The Yousign solution, Europe's leading electronic signature provider, is integrated into our tool. Your candidates sign their documents directly in their personal candidate space without needing to log into another platform.

Electronic signature is used by 86% of our clients for franchise agreements, zone reservations, and contracts, with three main advantages:

  • You secure your documents. The timestamp token guarantees the signature date and the exact content of documents, even when they are numerous and large.
  • You reduce your costs and shorten lead times. The electronic signature of a franchise agreement costs a little above a dollar, whereas the overall cost of a paper signature exceeds 100 dollars (printing, binding, postage). Sending and signing a document can also be completed within a few minutes.
  • You project a modern image of your brand. The electronic signature integrated into the candidate portal reflects a standardized process and conveys professionalism for your brand at the moment when the candidate commits to you.
We started using Cerca when we only had 12 sites. Today, we have over 300 sites in France and abroad. The software has clearly helped us to structure our processes and gain in efficiency.
Iheb JEBALIDevelopment manager · O'Tacos

Candidate journey

You fully customize your "100% GDPR compliant" candidate journey

You fully customize your steps according to your existing candidate journey.

For each step, you decide the actions expected from the candidate, the documents made available to them, the events they must register for, the questionnaires they must complete, or the documents they need to submit to you.

This customization is carried out in compliance with GDPR regulations. Cerca includes all the essential features to ensure GDPR compliance: intrusive notifications to confirm the candidate's consent for the processing of their personal data, a module for exercising GDPR rights, an automatic system for deleting data and user accounts after the legal retention periods, and a privacy policy accessible in every email sent.

GDPR-compliant candidate journey in Cerca

All the marketing and legal tools in one place

We have also brought together all the complementary marketing and legal tools to help you be truly effective in your recruitment strategy. Stand out from your competitors by using the tools your candidates are looking for.

  • Emails at each stage

    Automatic emails as candidates move through each stage of the journey.

  • Legal documents

    Generation of legal documents with built-in electronic signature.

  • Candidate assignment

    Assign candidates to your different developers.

  • Mapping search

    Find your candidates on the map.

  • Invitations, tasks and reminders

    Generate invitations and never miss a follow-up.

  • Interaction log

    Every exchange with each candidate, logged on their record.

Connected to your ecosystem

All your leads and signatures in one place

Candidate leads, regardless of their source, are collected via API or parser, and the Yousign solution is integrated for electronic signature.

  • Yousign
  • Facebook
  • Instagram
  • LinkedIn
  • Franchise media
  • Brand website
  • API
  • Parser
All integrations
I'm as satisfied with the platform as the other internal users at Burger King. Choosing Cerca has enabled us to professionalize our follow-up of candidates and to generate statistics on acquisition channels, so that we can be more efficient in our sourcing. The tool is also highly functional and scalable for its customers and their network development.
Aude LE FORESTIERIn charge of recruiting, training & integrating franchisees · Burger KingAll customer stories

Try the Development & Recruitment module for 30 days

Free, unlimited training · Unlimited users · No installation